Why Culture Matters? When different cultures or groups in conflict meet, they will bring divergent behaviours, views, attitudes, and values to the process. Behaviours and views become rapidly visible as by being done or said but dealing with them isn’t easy. And behind these and creating them are attitudes and values that are often invisible and take time to expose.
Cultural values, ideals and needs are shared (with permission) to help create an agreed understanding and/or common set of values for collaborating and working together.
The analogy below, borrowed from the Iceberg analogy, describes culture in two ways: ‘what we do’, which are visible, and ‘what we know’, which are often invisible.